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<title>The LiliOtter journal</title>
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<description>Guides, templates and playbooks for missed-call text back by SMS and WhatsApp, for any business that runs on the phone.</description>
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<lastBuildDate>Sun, 04 Oct 2026 09:00:00 GMT</lastBuildDate>
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<item><title>Missed-call text back: the complete guide for any business</title><link>https://liliotter.com/blog/missed-call-text-back-guide/</link><guid isPermaLink="true">https://liliotter.com/blog/missed-call-text-back-guide/</guid><description>What missed-call text back is, how it works, what the first text should say, SMS or WhatsApp, the rules to follow and how to measure results.</description><category>Lead response</category><pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate></item>
<item><title>Missed-call text templates: 20 messages you can copy</title><link>https://liliotter.com/blog/missed-call-text-templates/</link><guid isPermaLink="true">https://liliotter.com/blog/missed-call-text-templates/</guid><description>Copy-ready missed-call text back templates for salons, trades, clinics, law firms, garages, estate agents and more, plus follow-ups and tricky replies.</description><category>Lead response</category><pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate></item>
<item><title>SMS or WhatsApp for missed calls? How to choose</title><link>https://liliotter.com/blog/sms-or-whatsapp-for-missed-calls/</link><guid isPermaLink="true">https://liliotter.com/blog/sms-or-whatsapp-for-missed-calls/</guid><description>SMS reaches every mobile phone, while WhatsApp is where many customers already chat. How each works for missed calls, the rules, and how to choose.</description><category>Lead response</category><pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate></item>
<item><title>Missed-call text back for salons and spas</title><link>https://liliotter.com/blog/missed-call-text-back-for-salons-and-spas/</link><guid isPermaLink="true">https://liliotter.com/blog/missed-call-text-back-for-salons-and-spas/</guid><description>How salons, spas and barbers can turn missed calls into bookings: what the first text should say, the three questions to ask, booking links and reminders.</description><category>Industry playbooks</category><pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate></item>
<item><title>Missed-call text back for roofers: the complete workflow</title><link>https://liliotter.com/blog/missed-call-text-back-for-roofers/</link><guid isPermaLink="true">https://liliotter.com/blog/missed-call-text-back-for-roofers/</guid><description>How roofers can turn unanswered calls into booked inspections: a six-stage workflow, what to ask, storm-season surges and where a person must take over.</description><category>Industry playbooks</category><pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate></item>
<item><title>A practical roofing lead qualification checklist</title><link>https://liliotter.com/blog/roofing-lead-qualification-checklist/</link><guid isPermaLink="true">https://liliotter.com/blog/roofing-lead-qualification-checklist/</guid><description>The questions a roofing lead-response workflow should ask before an inspection or callback, in the right order, without overwhelming the homeowner.</description><category>Industry playbooks</category><pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate></item>
<item><title>How to test a missed-call AI agent end to end</title><link>https://liliotter.com/blog/test-missed-call-ai-agent-end-to-end/</link><guid isPermaLink="true">https://liliotter.com/blog/test-missed-call-ai-agent-end-to-end/</guid><description>An acceptance plan for missed-call text back: call detection, delivery, conversation quality, booking, STOP, duplicates, failures and the hand-off to a person.</description><category>Implementation</category><pubDate>Fri, 04 Sep 2026 09:00:00 GMT</pubDate></item>
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